Archives of the Winnipeg Free Press for a $100 a year or $3.99 per day, No Thanks.
You would have thought by now that the Free Press might just have learned something, obviously not, yet again they are going back to the well of winnipeggers to try and extract more revenue, is this because the over priced advertising they churn out is suffering and ineffective?
Any person who uses the Internet today can find all they need to know for free, you can trundle through hundreds of newspapers archives from around the world, download your favorite video clips and programs, read and watch news live as it happens, even do your banking, shopping, pay bills and learn for Free.
You could take a very safe bet that most stories the Winnipeg Free Press has to offer have also been covered by some other newspapers in some format or other, so why pay?
So come WFP it is time to give something back to the loyal people of Winnipeg for a change, no more raping and pillaging, you have had 100 years of that, do as your name says, give the people of Winnipeg some FREE PRESS
March 25, 2009
Traditional Media, Time to move your Butts
In a pure business sense think about the old American railroads. They were huge in their day, but, with the advent of cars and highways, they have lost their broad-base relevance. We're in the same place with newspapers and magazines right now. In one sense the Net is the automobile that is taking over from the railroads.
People are switching over to online for their entertainment and news". People aren't just switching, they're consuming more - both online and traditional print, TV, radio. The traditional media sources are 'floundering' somewhat, however there are always signs of bouncing back.
Our ability as humans to move reasonably freely about the Earth opens up a world away from a computer. We can play sports, go to the beach, shop, drive cars and even fly to far off destinations. At each point of the journey the marketer would like to reach us, and whether travelling, shopping, driving or just living, there is an opportunity for them to engage with us in a meaningful way via many varying communication platforms
All aspects of advertising including television, radio, magazines, print websites, blogs, email, direct mail, telemarketing, in-store advertising and promotions, event sponsorship, conferencing, concerts, product samples and even whisper marketing have their time and place
People are switching over to online for their entertainment and news". People aren't just switching, they're consuming more - both online and traditional print, TV, radio. The traditional media sources are 'floundering' somewhat, however there are always signs of bouncing back.
Our ability as humans to move reasonably freely about the Earth opens up a world away from a computer. We can play sports, go to the beach, shop, drive cars and even fly to far off destinations. At each point of the journey the marketer would like to reach us, and whether travelling, shopping, driving or just living, there is an opportunity for them to engage with us in a meaningful way via many varying communication platforms
All aspects of advertising including television, radio, magazines, print websites, blogs, email, direct mail, telemarketing, in-store advertising and promotions, event sponsorship, conferencing, concerts, product samples and even whisper marketing have their time and place
Is Traditional Media Dead? Not Yet - 10 Uses For Newspaper
With the advent of citizen journalism, blogging, twitters, youtubers and the overall fragmentation of news, traditional media is trying hard to find new ways or not being irrelevant. Here are 10 new uses for newspaper:
1. Deodorize food containers. Stuff a balled-up piece of newspaper into a lunch box or thermos, seal it, and let sit overnight.
2. Ripen tomatoes. Wrap them individually and leave them out at room temperature.
3. Pack delicate items. Wrap frames and figurines with several pieces of newspaper, then crumple the remaining sections to fill extra space in the box.
4. Wipe away tough streaks on glass. Use newspaper with cleaning fluid to clean mirrors and windows.
5. Preserve antique glass. Some older frames have finishes on the glass that can be damaged by cleaning solutions. Remove smudges by rubbing with newspaper dipped in a solution of one part white vinegar and one part warm water. Let air-dry.
6. Dry shoes. Place crumpled paper in them overnight.
7. Wrap gifts. Use the comics to wrap a child’s birthday gift, or try the wedding announcements for an engagement gift.
8. Create a home for slushy snow boots. During the winter, keep a pile of newspaper near the entryway. When your little snowmen and -women come home, they can toss their winter wear onto the newspaper instead of creating puddles on the floor.
9. Prepare a garden. In the fall, mow a patch of lawn to make room for a dedicated bed. Cover it with four layers of newspaper, then a four-inch layer of shredded leaves or bark mulch. Hose it down. Come spring, the compost blanket will have smothered the grass roots, and the bed will be primed for planting.
10. Keep the refrigerator vegetable drawer dry and free of smells. Line the bottom with newspaper.
Who said that newspapers are dead? The above proves that they can be really useful in daily life.
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